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UID:CiviCRM_EventID_32_63a52920f4a7c2f5711284d3cb86483a@www.disainikeskus.ee
SUMMARY:Leon Bergeri töötuba DQUOTETotal Brand CreativeD
 QUOTE
DESCRIPTION:
\n 	Leon Berger\, kelle klientide hulka kuuluvad 
 Ericsson\, Ford\, Volkswagen\, British Airways jms
 . viib Eestis l&auml\;bi intensiivse &uuml\;hep&au
 ml\;evase koolituse br&auml\;ndingust. Loovjuhtide
 le\, agentuuri juhtidele ja disaineritele suunatud
  t&ouml\;&ouml\;toas keskendub Leon Berger sellele
 \, kuidas oma t&ouml\;&ouml\;d m&uuml\;&uuml\;a\, 
 turundusjuhtidele m&otilde\;eldud koolitusp&auml\;
 eva &nbsp\;teravik on suunatud sellele\, kuidas he
 ad t&ouml\;&ouml\;d &auml\;ra tunda ja hinnata.&nb
 sp\;
\n 
\n 	Koht: Klubi Shahmatt\, Pikk 39\, II k
 orrus
\n 
\n 	Aeg:&nbsp\;17. september 9.15-17.00 
 turundusspetsialistidele suunatud t&ouml\;&ouml\;t
 uba
\n 
\n 	19. september 9.15-17.00 loovjuhtidele
 \, disaineritele suunatud t&ouml\;&ouml\;tuba
\n 
 \n 	Registreerimisvorm turundusspetsialistidele si
 in.&nbsp\;
\n 
\n 	Registreerimisvorm disaineritel
 e siin.
\n 
\n 	Koolituse hind: 159&euro\; (sisald
 ab materjale\, kohvipause ja l&otilde\;unas&ouml\;
 &ouml\;ki)
\n 	Koolituse hind Eesti Disainib&uuml\
 ;roode v&otilde\;rgustiku liikmetele: 95&euro\; (s
 isaldab materjale\, kohvipause ja l&otilde\;unas&o
 uml\;&ouml\;ki)
\n 
\n 	Koolitus toimub inglise ke
 eles.
\n 
\n 	
\n 
\n 	&nbsp\;
\n 
\n 	&Uuml\;hep&
 auml\;evane intentsiivne t&ouml\;&ouml\;tuba keske
 ndub j&auml\;rgmistele teemadele/k&uuml\;simustele
 :
\n 
\n 	&raquo\;&nbsp\; Creative used to come fr
 om the strategy &ndash\; today it comes from the b
 rand
\n 
\n 	&raquo\;&nbsp\; What a brand is&nbsp\
 ;&ndash\; and what it is not
\n 
\n 	&raquo\;&nbsp
 \; A brand should have a simple brand promise whic
 h lasts over time and supports all activities
\n 
 \n 	&raquo\;&nbsp\; Understanding this brand promi
 se means more creative freedom
\n 
\n 	&raquo\;&nb
 sp\; The difference between the brand promise and 
 other brand truths
\n 
\n 	&raquo\;&nbsp\; How to 
 uncover the brand promise 
\n 
\n 	&raquo\;&nbsp\;
  How to apply the brand promise to the creative st
 rategy and keep it simple
\n 
\n 	&raquo\;&nbsp\; 
 How the brand promise can be applied to the creati
 ve strategy to make creative work easy
\n 
\n 	&ra
 quo\;&nbsp\; 12 great brands which are guided by a
  simple brand promise
\n 
\n 	&raquo\;&nbsp\; Revi
 ew some of the world&#39\;s most brilliant brand c
 reative 
\n 
\n 	&raquo\;&nbsp\; Intensive\, inter
 active session with questions and discussion
\n 
\
 n 	&nbsp\;
\n 
\n 	&Uuml\;ritust toetab Ettev&otil
 de\;tluse Arendamise Sihtasutus Loomemajanduse tug
 istruktuuride meetmest.&nbsp\;
\n 
\n 	
\n 
\n 	&n
 bsp\;
CATEGORIES:Koolitused
CALSCALE:GREGORIAN
DTSTAMP;VALUE=DATE-TIME:20120917T000000
DTSTART;VALUE=DATE-TIME:20120917T000000
DTEND;VALUE=DATE-TIME:20120919T090000
LOCATION:Klubi Shahmatt\n Pikk 39\n Tallinn\, \n Estonia\n 
ORGANIZER:MAILTO:sirli@disainikeskus.ee
URL:http://www.disainikeskus.ee/index.php?option=com_civicrm&task=civicrm/event/info&reset=1&id=32
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