Ricardo Miranda: FROM AD COPY, DESIGN COPY AND WEB COPY TO BRAND COPY!

Info

21.- 22. veebruaril viib Ricardo Miranda (Portugal) esmakordselt Eestis läbi spetsiaalselt copywriter‘itele ja teistele tekstiloomega tegelevatele turundus- ja reklaamiinimestele mõeldud kahepäevase koolituse metodoloogilisest brand writing’ust.

“It’s a brand new world. It demands a brand new writing.“

Kahepäevase koolituse hind 249 € (sisaldab söögi- ja kohvipause)

Registreerimine siin. 

Purpose:

To provide a new methodology focused on brands for Estonian advertising, web and design copywriters.

Koolituse info:

1. päev (7h):

 

☞ Background. From selling to branding.

☞ Brand structure. The brand genes.

☞ Platforms 2.0. From media to projects.

☞ Million dollar questions. How to  question your own copywriting.

☞ Case studies. To know is to know how.

☞ Brand writing. From ad copy, design copy and web copy to Brand Copy.

☞ The Seven Steps Methodology. Kick-off. Copy XL. Motto. Impacting. Expanding. Re-writing. Storytelling.

☞ The Brand Briefing. Starting to test new skills (Phase 1).

 

2. päev (7h):

 

☞ The Brand Copy Exercises. Briefing response (Phase 2).

☞  Putting the Seven Steps Methodology into practice.

☞ The Three Plus One Steps Method. Dealing with smaller projects.

☞ The end (is a new beginning).

 

Päevakava

Kahe päeva programm:

09.30  Registreerimine ja hommikukohv

09.45  Sissejuhatus

10.00  Seminari I osa

11.30  Kohvipaus

11.45  Seminari II osa

13.00  Lõuna

14.00  Seminari III osa

15.30  Paus

17.30  Lõpp

Esinejad

Ricardo Miranda started his career as a lawyer but after losing a major case in court quickly realized he should change to a profession where his mistakes wouldn‚t put people behind bars. He chose advertising. And has been a copywriter since 1993, working at Leo Burnet, Foot Cone Belding and presently at Brandia Central, a Portuguese leading agency on brand creation & brand management, labelled Best Ad Agency and Best Design Agency at Portugal‚s Creative Club in 2011. He has won some minor awards, such as best Portuguese copywriter in 2010 and the Portuguese Effie, was a juror at ADCE and LIA, teaches creative advertising and branding at a couple of schools and wrote a bestseller on advertising which sold an impressive 2.147 copies (some of them bought by himself) but somehow managed to become a best-reader among college students. He is also the co-author and editor of a book on brand concepts called „Fight Gravity‰. In 2010 he became brand concept creator at Brandia, the only title he truly loves (Freud, go figure). He is the proud father of 4 boys (no punch line here) and believes we‚re living the best possible time to be in the creative business. If you find Ricardo Miranda‚s résumé boring, it‚s ok: you can always ship him back to a court of law. Maybe this time they‚ll lock him up.

Mõned Ricardo Miranda artiklid (portugali keeles):

Branding Rome: http://www.clubalice.com/index.php?file=1&id=4099&page=0

Portugal (desperitely) needs horror movies: http://www.clubalice.com/index.php?file=1&id=3054

Ricardo Miranda raamat Fight Cravity: http://www.onossoportfolio.blogspot.com/2010/01/brandia-central.html

Esmakordselt Eestis spetsiaalselt copywriter‘itele ja teistele tekstiloomega tegelevatele turundus- ja reklaamiinimestele mõeldud kahepäevane koolitus metodoloogilisest brand writing’ust.

Aeg: Ical 21.02.2012 - 22.02.2012
Koht:
Nordic hotell konverentsisaal Arcturus Viru väljak 3 Estonia
Tasu: € 249.00

Tekkis küsimusi?
sirli@disainikeskus.ee

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